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TECHNOLOGY · CREATIVITY · KNOWLEDGESÃO PAULO, BRAZIL / 2026

RAFAELROSSETTI.

A naturally curious researcher.
A creator by nature.

I bring together artificial intelligence, games and education to turn ideas into experiences that matter to people.

Explore my work Let’s talk
A relaxed portrait of Rafael Rossetti making the rock hand gesture
RAFAEL DIOGO ROSSETTI ENTREPRENEUR, EDUCATOR & RESEARCHER
Ph.D.CURIOUS MIND.
HANDS-ON.
RAFAEL ROSSETTIIDEAS IN MOTION.
LEADING MESSIER DATA & CREATIVEFROM RESEARCH TO EXPERIENCE
01ONE JOURNEY, MANY CONNECTIONS

My experience
is my
starting point.

My journey brings together technology, business and creativity.

I’m Rafael Diogo Rossetti, founder and CEO of Messier Data & Creative. I develop games, immersive experiences and AI solutions. As a professor and researcher, I explore how people learn, interact and engage with technology.

Before and throughout this journey, I built a foundation in marketing, management and finance. This background helps me connect creative ideas with business needs and guide projects from concept to delivery.

Rafael RossettiPh.D. · PUC-SP
CONNECTIONS
THAT SHAPE
MY JOURNEYMESSIERFECAPUSCSPUC-SPESPMFIAPETECNAVY
IN BRAZIL
02HOW I CAN HELP

One real problem.
Many paths.

Diagnosticando problemas, fluxos de operações e transformando ideias que antes só estavam no papel em realidade. Atuo como consultor, palestrante, criativo, tech e/ou gestor de projetos, seja ele pequeno ou gigante. SUCESSO É FAZER VIRAR REALIDADE.

What’s your challenge?

From business opportunity to application: artificial intelligence, data analysis and automation to improve processes and build digital products.

Generative AIMachine learningDeep learningData analysisGamificationProduct strategy

Consulting, solution design, prototyping and development with Messier.

03WORK IN PRACTICE

Ideas that
reached the world.

Games, experiences and applied technology.
A selection of work created
with the Messier team.

01 / EXPERIENCES & TECHNOLOGY

An idea meets the world.
And opens the next path.

FOLLOW THE JOURNEY
01MESSIER · GAMES & CULTURE
Immersive space at Rio de Janeiro’s Olympic Museum, with blue projections
MEMORY YOU CAN EXPERIENCE

RIO MUSEU OLÍMPICO

Interactive games invite visitors to experience Olympic sports and the legacy of the Rio 2016 Games.

Explore the project
02MESSIER · BRAND EXPERIENCE
Official artwork for the Mundo Block island in Fortnite, published by Messier
MUNDO BLOCK

ARCOR IN FORTNITE

Arcor’s BLOCK universe transformed into an interactive island in Fortnite.

Explore the island
03MESSIER · MAGIC & INTERACTION
Harry Potter Christmas installation in a shopping mall, featuring the Hogwarts Express
ONE WAND, MANY POSSIBILITIES

HARRY POTTER

At the Christmas events at Boulevard Tatuapé and BH Shopping, a sorting wardrobe revealed each participant’s house. Leap Motion turned the movement of a wand into magic.

Explore the experience
04MESSIER · VIRTUAL REALITY & RETAIL
Takis stand with a skateboard platform and virtual reality activation setup
THE BRAND IN MOTION

TAKIS SKATE

A virtual reality skateboarding experience brought Takis’s energy to the point of sale as the brand arrived in Brazil. The body takes part; the virtual world responds.

See the project
05MESSIER · SIMULATION & LEARNING
Aspen training interface featuring a doctor character and game elementsOriginal project image · interface in Portuguese
LEARNING THROUGH INTERACTION

ASPEN

Interactive training introducing doctors to a new Aspen anesthesia system. The simulation brings together technical content, decision-making and learning through practice.

Explore the training
06MESSIER · HARDWARE & FUN
Original rendering of the Play-Doh installation and train route
A JOURNEY THAT BECOMES A GAME

PLAY-DOH

An interactive train with gamified stops: participants hit targets using custom devices mounted on the train, competing with friends along the route.

SET DESIGN: DOIS A UM · PROJECT ARCHIVESee the project
07MESSIER · WEB3 & BRAND EXPERIENCE
Red Budweiser game interface for the Qatar World Cup promotionOriginal project image · interface in English
FROM THE GAME TO THE WORLD CUP

BUDWEISER NFT

An NFT project for a Budweiser promotion offering tickets to the Qatar World Cup. Digital interaction and a passion for football came together in one experience.

Explore the activation
08MESSIER · 3D WORLDS & WEB3
Crypto Titans characters in a 3D world with forests and a volcano
A WORLD TO EXPLORE

REIGN OF TITANS

From Crypto Titans to Guaraná Antarctica’s Reign of Titans: a browser-based 3D world where exploration, interaction and Web3 technology connect the brand with players.

Enter this world
09MESSIER · GAMIFICATION & ENGAGEMENT
Novo Nordisk’s Frontline Challenge interface with a quiz and leaderboardOriginal project image · interface in Portuguese
ONE CAMPAIGN, A YEAR OF CONNECTIONS

NOVO NORDISK

An annual campaign used quizzes and varied interactions to build a global leaderboard. The engagement journey culminated in a prize: a stay at the Hard Rock in Punta Cana.

Explore the campaign
10MESSIER · MUSIC & INTERACTION
Interactive Beatles installation in a shopping mall, featuring a yellow submarine and a phone booth
MUSIC FILLS THE SPACE

THE BEATLES

A shopping mall project inviting visitors into the world of the Beatles through a giant piano, Kinect interactions and phone booths. Music, movement and discovery along one journey.

Explore the experience
11MESSIER · VIRTUAL REALITY & ENTERTAINMENT
Colorful screens from the Authentic Games interactive game, featuring a character and challengesOriginal project image · interface in Portuguese
STEP INTO THE GAME

AUTHENTIC GAMES

The world of Authentic Games became an interactive shopping mall experience. Virtual reality took visitors from watching to taking part in the adventure.

Explore the adventure
12MESSIER · INTERACTION
Lacta’s giant LED egg illuminated on the lake at Ibirapuera Park at dusk
PHYSICAL + DIGITAL EXPERIENCE

LACTA

An idea on an urban scale: a giant LED egg in Ibirapuera, connected to an augmented reality app, with visitors’ creations displayed in real time.

PHOTO: MAURÍCIO VILELA · PROJECT ARCHIVESee the experience
ARTIFICIAL INTELLIGENCE ON COURT

SMART
TENNIS.

Brazil’s first AI-powered tennis simulator.

Explore the experience
FROM SPORT TO EXPERIENCE

A new way
to take to the court.

An indoor tennis simulator that tracks the ball’s trajectory in real time, combining realistic physics, different game modes and performance metrics. Technology that transforms a space into an interactive training experience.

View the full presentation (PDF in Portuguese)
Smart Tennis overview: AI-powered tennis simulator
INDOOR SIMULATORTechnology on the court.
  • Real-time tracking
  • Realistic physics
  • Game modes
  • Performance metrics
PROJECT PRESENTATION · PDF IN PORTUGUESE
PARTNERS & CAMPAIGNS

Different worlds.
Connections that create.

Brands, culture, sports and education
that are part of my experience.

EmbrapaVolkswagenDreamWorksNASASadiaAB InBevGreen NationBudweiserNestléONUNovo NordiskAspenAuthentic GamesPatrulha CaninaUniversalMarinha do BrasilThe BeatlesSamsung
DisneyCacau ShowRio 2016GEAquaRioBanco ToyotaFallen StorePlay-DohNickelodeoniFoodLactaHarry PotterARCORFortniteSmart TennisRio Museu OlímpicoCULTSP PRO
02 / VIDEO GAMES

Other worlds.
The same curiosity.

Stories to step into.
Worlds to explore.Hover or tap to see each game in action.

Castelinho da Rua Apa in the horror setting of Opus Castle
Inside the mansion in a scene from Opus Castle
MESSIER · GAME DESIGN & PRODUCTION

OPUS CASTLE.

  • Nintendo Switch
  • Xbox
  • PlayStation
  • Steam

São Paulo’s Castelinho da Rua Apa becomes an experience in horror, exploration and storytelling. A project that brings research on fear and immersion into game development.

Raoni in a Rio de Janeiro setting in Kriaturaz
Kriaturaz characters and scenery
MESSIER · ORIGINAL IP

KRIATURAZ

  • Google Play
  • Steam

Brazilian folklore comes into play. Raoni, Cuca and our legends meet in an adventure that turns cultural references into characters, settings and exploration.

Scene from Messier’s Living Shadows
Combat and exploration scene from Living Shadows
GAMES · EXPLORATION

Living Shadows

  • Steam
  • Nintendo Switch
Bomb Tank characters and scenery
Characters fighting across platforms in Bomb Tank
GAMES · BATTLES

Bomb Tank

Characters, strategy and battles in a mobile game.

Illustration of Holy Avenger characters
Holy Avenger character artwork
GAMES · BEAT’EM UP

Holy Avenger

An action adventure in the world of Holy Avenger.

Explore Messier
03 / MORE WAYS TO CREATE

A WORLD OF EXPERIENCE
THAT UNFOLDS.

From culture to training, from movement to digital worlds. More encounters between technology and experience, created with Messier.

GEAladdinHandBikesAquaRioSamsung Z FoldEmbrapaMarinha do Brasil
KEEP EXPLORING MESSIER
MESSIERDATA & CREATIVE

One team. Many creative languages.

I founded Messier in 2014. Formerly Messier Games & Animation, the company expanded into AI, software, hardware, animation, training and interactive experiences. Today, I continue bringing creativity, production and strategy together as its leader.

The cases in this section include studio productions and collaborations. Each project involves teams, partners and different working arrangements.

Visit Messier

PROJECTS AND EXPERIENCES FOR THE WORLDS OF

Nickelodeon · DreamWorks · Warner Bros. · Universal Studios

Career profile at PUC-SP
RecognitionMilitary Police · São Paulo

A distinction to treasure

Challenge Coin
from CAES.

Recognition received from the São Paulo State Military Police.

01 / FrontMilitary Police of the
State of São Paulo

Keep scrolling to see both sidesDrag to rotate · Click to flip · Use arrow keys

02 / BackCenter for Advanced
Security Studies

São Paulo State Military Police
Center for Advanced Security Studies

Recipient of the CAES Challenge Coin.One story, two sides.

04SCIENCE & PERSPECTIVE

Behind the creation,
investigation.

I research games, immersion, microflow and artificial intelligence, with additional work on metaverses and quantum computing.

Lattes CV ORCID
DOCTORAL THESIS
PUC-SP / 2025RAFAEL DIOGO ROSSETTI
INTELLIGENCE TECHNOLOGIES AND DIGITAL DESIGN

Microflow:
a new era for digital games.

How do brief moments of focus and engagement transform the gaming experience? I study microflow and the use of generative AI to adapt narrative and interactive stimuli, with case studies in Opus Castle and Opus Building.

Supervisor: Prof. Reinaldo Augusto de Oliveira Ramos, Ph.D.

Read the thesis

Selected publications

PAPERS · REPORTS · RESEARCH CONTRIBUTIONS
2026
FULL PAPER · VII CBICET

Invisible interfaces and the attention economy crisis: a systematic review of autonomous assistants, accessible robotics and BCIs — ethical dilemmas and the EAP model

Luis Pires and Rafael Diogo Rossetti.

Accepted and published in the proceedings of the 7th Brazilian Interdisciplinary Congress on Science and Technology, held August 24–28, 2026. View the certificate.
Read Invisible interfaces and the attention economy crisis: a systematic review of autonomous assistants, accessible robotics and BCIs — ethical dilemmas and the EAP model
2020
TECHNICAL REPORT · ESCOLA DE GUERRA NAVAL

Electromagnetic threats: a study of Brazil’s electronic and energy resilience

Member of the research team at the Simulations and Scenarios Laboratory of Escola de Guerra Naval. Report prepared by Rafael Laginha do Nascimento.

Research completed in December 2020, as part of a body of work that contributed to the approval of Brazil’s National Policy for Critical Infrastructure Security (PNSIC) in 2018.Read the PNSIC · Decree No. 9,573/2018
Read Electromagnetic threats: a study of Brazil’s electronic and energy resilience
EDUCATION

Depth
to connect
different fields.

A Ph.D., two master’s degrees and an education connecting technology, creativity, people and business.

PORTUGUESE NativeENGLISH AdvancedSPANISH Advanced
2026
MBA

Political and Strategic Studies

ADESG · Instituto Venturo

2025
Ph.D.

Intelligence Technologies and Digital Design

PUC-SP

2022
Master’s degree

Game Development

PUC-SP

2020
MBA

Artificial Intelligence and Machine Learning

FIAP

2018
Bachelor’s degree

Game Development

FIAP

2016
Master’s degree

International Business

UCES · Argentina

2012
Postgraduate specialization

People Management

Anhanguera

2010
MBA

Financial and Capital Markets

Centro Universitário Fundação Santo André

2007
Bachelor’s degree

Marketing

Universidade Metodista de São Paulo

Professional development at institutions including MIT, Instituto Galilee, FGV, ESPM, Saint Paul and Escola Itaú de Negócios.

05WHERE I WORK

Build.
Share.
Keep learning.

2014 — PRESENT

Messier Data & Creative

Founder & CEO

Business and creative leadership, product development, production and team management. Formerly Messier Games & Animation.

Learn more about this work
2021 — PRESENT

FECAP

Professor

Artificial intelligence, computer science and games. Applied projects, executive education, TEDx and organizing FECART.

Learn more about this work
TECHNICAL EDUCATION

ETEC SP · Dra. Maria Augusta Saraiva

Professor

Technical education and teaching at ETEC Dra. Maria Augusta Saraiva in Campos Elíseos, São Paulo.

Learn more about this work
2019 — 2024

FIAP

Professor & supervisor

Interactive media, entertainment, new technologies and startups. Undergraduate research, examination panels and connections between students and companies.

RESEARCH

Marinha do Brasil

Research Lead, Electromagnetic Threats

Research into electromagnetic threats at Escola de Guerra Naval.

Learn more about this work

Teaching & education

Also involved in gamification at PUC-SP, technical education at ETEC and activities at CULTSP PRO. Mentoring projects, teaching students and connecting them with industry.

Research & institutional leadership

I served as deputy research leader at the Simulation and Scenarios Laboratory of Escola de Guerra Naval and as Director of Science and Technology at ADESG-SP. I also founded LAB VR, dedicated to virtual reality experiences.

Rafael Rossetti speaking on the TEDxFECAP stageWATCH THE TEDx TALK
06BEYOND THE SCREEN

Knowledge
is at its best
when shared.

Talks, classes and conversations about artificial intelligence, gaming culture, innovation and the role of technology in people’s lives.

AI & businessGames & educationCreativity & technology
Invite me to speak
Connections that move ideas forwardCuration · Education · Creativity

A stage for encounters and new perspectives

TEDxFECAP

Ideas grow stronger
when they connect with people.

Rafael Rossetti on the TEDxFECAP coordination poster, with red, black and cream artwork.
Rafael RossettiCoordination & curation
Behind the connections

When ideas meet,
new paths emerge.

Through coordinating, curating and organizing TEDxFECAP, I connect people and perspectives to open conversations about education, creativity and possibility.

Watch my talkOne idea, new connections.
Listen. Connect. Share.A conversation can open a world.
CURATION & ORGANIZATION

FECART

Organizing FECART, bringing students, teachers and professionals together around ideas, projects and fresh perspectives.

Download the magazine
NISSAN + TICO CANATOArt in motion.

A real car at FECART.

Art in motion: a Nissan car with artwork by Tico Canato, exhibited at Colégio FECAP’s FECART
COLÉGIO FECAP · FECART
NISSAN + TICO CANATO · FECART
CONVERSATIONS ABOUT DEVELOPMENT

Playcast Games

Co-founder and host of a content project for developers, students and companies seeking to understand the world of games.

Explore the project
INTERNATIONAL CONNECTIONS

Exchanges without borders

Participation as a speaker, exhibitor, guest or visitor at events including NASA Space Apps, C2 Montréal, MCCSIS Lisboa, GDC, Gamescom, BGS, TGS, XDS and Game Connection.

HackTown profile
NEW PERSPECTIVES. THE SAME CURIOSITY.23°33′ S / 46°38′ W AROUND THE WORLD

WORLDandROSSETTI.

The world broadens our perspective.
Connections shape what comes next.

GLOBAL CONNECTIONS
Recreated profile portrait of Rafael Rossetti looking toward the globe
A PERSPECTIVE WITHOUT BORDERS.
07RECOGNITION

Work that
resonates.

Awards, selections and contributions
to the creative community.

Official emblem of the Human Rights and Diversity Seal20247TH EDITION · SÃO PAULO
TECHNOLOGY THAT BRINGS GENERATIONS TOGETHER

Human Rights and Diversity Seal

Digital Inclusion of Older Adults to Strengthen Intergenerational Bonds

The Fundação São Paulo / PUC-SP project received the City of São Paulo’s Human Rights and Diversity Seal in its 7th edition, in December 2024. I contributed as a workshop instructor, specialist teacher and learning facilitator, using games and digital activities to bring generations together.

The municipal Seal program is recognized by UNESCO, a UN agency, as an innovative public policy, as documented by CIPDH-UNESCO.

View certificate (PDF in Portuguese)My contribution (PDF in Portuguese)The program at CIPDH-UNESCOOfficial award results
2025
INDIVIDUAL AWARD

Galo de Gramado

Awarded in the New Technologies category at the 24th World Advertising Festival in Gramado.

View the Galo de Gramado record
2026
MESSIER · FINALIST

Brasil Tá Pra Game

Opus Castle among the ten finalists in the 3rd edition of the award presented by Embratur and Abragames.

View the Brasil Tá Pra Game record
JOURNEY
MESSIER · FINALIST

TIC Americas

N.A.N.O, an eco-game prototype, was cited as a finalist in the Panama competition in a 2016 interview.

View the TIC Americas record
08LET’S TALK
A GOOD QUESTION IS A GREAT START.

WHAT WILL WE
CREATE TOGETHER?

A project, a professional opportunity,
a talk or an idea still on paper.
Let’s find the next step.

rossetti@messier.com.br +55 11 968 969 177Lattes CV